With 12 years of experience working for media organisations in the UK and Turkey, I have built a vast expertise that encompasses a number of digital channels.
Working in senior roles at the intersection of content, data, and strategy in media brands such as Middle East Eye, TRT World, and Al Jazeera, I led countless initiatives to grow web traffic, social media audiences, and email subscribers.
My experience lies in audience, editorial, content, and monetisation strategies, providing clarity and solid advice to senior management, contributing directly to wider business development.
Based on a deep understanding of audiences across digital platforms and turning performance metrics into jargon-free insights for decision-makers, my approach bridges the gap between organisations and their target audiences.
If you would like to find out more about how I can help you and your company, please see my services.
If you would like to have a chat on what’s next for your brand or discuss how we could work together, please get in touch.