As a digital consultant and audience strategist, I can help you find the right direction for your brand to grow on digital channels.
I can assist you in:
Strategy Development & Execution
- Audits & Diagnostics: Review of your existing platforms, content, and audience data to identify areas of improvement
- Digital & Audience Strategy: Developing an overarching strategy that encompasses your website, content, and social media
- Content & Editorial Strategy: Identifying content pillars, building and optimising content workflows, developing content policy, including brand guidelines
Channel Strategy
- Search Engine Optimisation (SEO): On-page, content, and technical search engine optimisation strategies and tactics
- Social Media: Platform-specific strategies, social media-focused content development, and monetisation
- Newsletters: Email newsletter design and development, integrated launch and signup strategies
Analytics & Benchmarking
- Implementation: Establishing measurement frameworks, identifying KPIs and metrics to monitor and report
- Data Reporting: Developing and delivering performance reports with actionable insights for website, social media, and content
Training & Upskilling
- Training & Workshops: Tailored training and workshops on SEO, social media, performance metrics and reporting
- Guidelines & Checklists: Creating and implementing guidelines and checklists for SEO, social media posting, and content publishing
If you are interested, please get in touch.